Setup, management and measurement
The service has three parts. Setup comes first: ad accounts, campaign structure, landing pages, forms, conversion tags and the route each inquiry takes into your inbox or CRM. Management follows, with search terms, audiences, bids, budgets and ad copy checked and adjusted on an agreed schedule. Measurement runs alongside both, so each form fill or tracked call can be traced to a campaign and a cost. It applies to Google Ads, Microsoft Advertising, Meta and LinkedIn. Platforms and buyers decide how campaigns perform. What you get is a setup you can inspect and a record of what was changed and why.
What you can request
Four services are offered through this site: search ads management, paid social campaigns, landing pages and forms, and lead tracking with follow-up setup. Pick the one closest to what you need on the quote form and describe the rest in the notes. A partner can scope a single piece, such as fixing conversion tracking, or a full setup across ads, pages and tracking. Ad spend is never part of the fee. You pay the platforms directly.
Paid search
Account audits, campaign structure and weekly upkeep for Google and Microsoft search ads, with a short report you can read quickly.
Social ads management
Ongoing campaign upkeep: new creative, audience tests, budget pacing and lead form syncing to your CRM.
Landing pages and forms
Single-purpose pages for your ads, with a clear offer, a short form, consent text and conversion tracking set up together.
Follow-up setup
Alerts, tasks and simple follow-up sequences in your CRM, so new inquiries are answered by the right person.
Starting with what you already have
Most engagements begin by looking at the accounts and pages you have today.
- Send your request and list the ad accounts, analytics and CRM tools you use now.
- The service partner may ask for read-only access so they can see how things are set up.
- They explain what they would keep, fix or rebuild, and what that means for scope.
- You receive a quote for that work and choose whether to proceed.
What drives cost
Two separate costs apply. Ad spend is what you pay Google, Microsoft, Meta or LinkedIn for clicks and impressions, charged to your own card in your own account. The management fee is what the partner charges for the work, and it depends on scope:
- how many channels are in play, since each platform is managed separately;
- how many landing pages and forms need building or fixing;
- how involved the tracking is, from a single form up to calls, CRM stages and offline conversions;
- how often you want reports and meetings.
The partner quotes once those are clear.
Good to know
Who owns the ad accounts?
You should. The usual practice is that ad accounts, analytics properties, tag containers and landing page domains are created under your business, with the service partner added as a user. That way the history and data stay with you if the arrangement ends. Ask for this in writing before any account is set up.
Who writes the ads?
The service partner usually drafts ad copy and creative from what you tell it about your offer and buyers. You approve drafts before they go live. You are responsible for the claims in them being accurate, so check prices, offers and any regulated wording. Some businesses supply their own photos or video; others ask the partner to source them.
What do reports usually cover?
Most reports show spend, impressions, clicks, conversions such as calls and form fills, cost per conversion, and which campaigns or keywords produced them. Better ones add notes on what changed and why. Ask how often reports arrive, whether you get access to the live accounts, and how leads that became customers are fed back in.
Do I need consent before sending follow-up texts to new leads?
Generally yes. Marketing calls and texts to people who fill in a form fall under consent rules, including the federal TCPA and some state laws. Setting up the right consent wording and records is the advertiser's responsibility, and the details should come from your own counsel. A service partner can build the form fields and record what was agreed. The FCC publishes consumer guidance on robocalls and texts.
How is the management fee usually set?
Common models are a flat monthly fee, a fee that scales with ad spend, or a project fee for setup work. What drives it is the number of channels and campaigns, how many landing pages are involved, how involved the tracking is, and how often you want reports and calls. Ask what is included and what costs extra.
Ready to hand off the setup? Send a short brief and get a quote. Nothing is agreed until you accept it.
Send your briefTell us what you need
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